In the late 19th century, the first automobile was born in Germany, marking the beginning of the modern automotive industry. Over a century later, as transformative waves continue to reshape the global automotive industry, Chinese automotive brands are making their mark on the international stage. As a trailblazer in exporting China-made vehicles, SINOTRUK proudly introduces its latest innovation—the Bolden pickup—at the IAA Transportation 2024 in Hannover. Using Germany, the birthplace of the automotive industry, as its launch pad, the Bolden signifies SINOTRUK's official entry into the global pickup market.

China's Intelligent Manufacturing Meets Oriental Aesthetics, Captivating Hannover

On the afternoon of September 16 (local time), accompanied by a magnificent song 'Prince of Qin Smashing the Battle-line,' the grand global launch of the Bolden Pickup by SINOTRUK commenced in full splendor. SINOTRUK executives, together with hundreds of international partners, media representatives, and distinguished guests, witnessed the dazzling debut of the Bolden Pickup. In this high-profile product release, the SINOTRUK Bolden pickup showcased its remarkable capabilities across five key aspects: unmatched power, unrivaled silence, unwavering reliability, cutting-edge intelligence, and superior off-road performance. These features highlight the pinnacle of technological advancement in Chinese pickups, reflecting the ingenuity embedded within. Through Brand Consultant Mr. Mao Yihui's insightful exposition on the brand name, philosophy, and structure, the Bolden Pickup conveys its brand essence of 'Emboldened to Explore' to the world.

Empowered by China's innovative technological prowess and enriched by the grace of traditional Chinese culture, it narrates the story of China to users around the world. The launch of the Bolden Pickup not only showcased outstanding product capabilities but also seamlessly integrated elements of traditional Chinese culture. Guests were treated to classical music performances by a folk ensemble and demonstrations of exquisite tea artistry, providing a delightful glimpse of the unique charm from the East. The launch event's visual design, inspired by elegant ink wash aesthetics, added a distinctive character to the presentation. The two showcased models, the Bolden S9 and S7, feature vibrant colors reflecting Chinese aesthetic principles, with lush 'Jungle Green' and 'Dawn Purple,' leaving a stunning impression in Hannover.  The Bolden Pickup launch was a masterpiece of blending product with tradition, portraying the harmonious fusion of cultural heritage and modern industry. It proudly displayed to the world the ethos of a Chinese brand deeply entrenched in the rich cultural tapestry of China.

All-Sector, All-Purpose Strategy: Serving Global Users

As a brand launched by SINOTRUK targeting international markets, the Bolden Pickup is dedicated to delivering products that perfectly blend smart technology with dynamic driving performance, enhancing the global influence of Chinese automotive brands. The Bolden Pickup is positioned as an international, versatile large pickup and has continuously explored niche markets, introducing three variants: off-road, passenger, and commercial models. Each model is equipped with a Weichai WP2H 2.0T diesel engine, producing a maximum power of 140 kW and a peak torque of 420 N·m, providing ample power for traversing diverse terrains. The innovative submarine deep-sea mute technology, complemented by five additional mute technologies, ensures that idle noise levels are as low as 39 decibels, while cruising noise ranges between 51-62 decibels, creating an exceptionally quiet driving experience. With six proprietary high-tech innovations of cold-start technologies, the vehicle can start at temperatures as low as -40°C, making it adaptable to the harsh driving environments found in many high-altitude regions around the world. Additionally, the Bolden Pickup employs an innovative adblue dual-injection technology to meet stringent emission regulations while avoiding complications often associated with after-treatment systems. 

The boldness of the Bolden Pickup's global journey lies in its profound understanding of users' driving demands, tailoring each model to specific usage scenarios. Designed for global off-road enthusiasts facing diverse challenges, the Bolden S9 (off-road pickup) is equipped with a BorgWarner real-time 4WD system, capable of automatic switching between 2H, 4L, and 4H modes. It also features three differential locks to enhance off-road capability and adaptability to various road conditions. With a wading depth of over 700 mm and seven driving modes (including snow, mud, sand, and rock), this vehicle is built to conquer all terrains. The off-road-ready configurations include a fully armored chassis, K-MAN nitrogen shock absorbers, a 12,500-pound electric winch, tank turn mode, and crawl mode, inviting users to indulge in the boundless thrill of unfettered exploration.  

The enhanced driving experience enabled by intelligent technology further strengthens the Bolden Pickup’s global appeal. The Bolden S7 (passenger pickup) is equipped with an L2.5+ level intelligent driving system, integrating 14 advanced driver-assistance features to provide comprehensive safeguarding across all driving scenarios. Its dual 12.3-inch displays facilitate remote control, voice recognition, IoV, OTA wireless upgrades, and dual-zone automatic A/C, embodying the transition to a more passenger-friendly pickup that fulfills modern users' desires for high-quality travel. 

Designed to fulfill the vital role of providing efficient transportation solutions and supporting users' ventures, the Bolden S6 (commercial pickup) features a cargo box size of 1800/1520*1520*530 mm, with a cargo space volume of 1450 L/1220 L. This commercial pickup is built on a robust rear leaf spring suspension (with an optional reinforcement package available), features durable bed liner sprayed for the cargo box, outer rope hook, and a high-strength steel roll cage, providing exceptional load-bearing capacity and reliability for efficient transportation solutions.  In addition, the commercial pickup boasts a passenger-inspired interior, equipped with a 12.3-inch central control screen, L2+ level intelligent driving system, ACC adaptive cruise control, and Bosch ESP 9.3PLUS body stability system. This seamless integration of commercial and passenger features makes the Bolden pickup a versatile choice for users around the globe. 

A New Journey Begins: A Promising Future Ahead

As mainstream pickup brands increasingly pursue globalization, the competition in the pickup market is intensifying. However, with over 90 years of automotive expertise, a mature and reliable technology system, a worldwide marketing and service network, and industry-leading reliability and intelligence, SINOTRUK has fortified the Bolden Pickup's capacity to enter the global market. In recent years, the demand for pickups across the globe has been steadily growing, with increasing recognition of the practicality of pickup products among users. The Bolden Pickup arrives at a most opportune moment. In line with the rising trend, global pickup sales have seen steady growth for several consecutive years, with pickup trucks being the best-selling vehicles in 39 countries and regions. Leveraging its innovative capabilities and international product performance, the Bolden Pickup stands out in a vast market with immense potential and competitiveness, promising limitless possibilities. 

The Bolden Pickup's global launch in Hannover not only introduces high-quality products to users worldwide but also represents a significant breakthrough for Chinese brands in the international market. Looking to the future, Bolden Pickup will use this milestone as a springboard to expand its reach, contributing new strengths to the international presence of Chinese automotive brands.